Understanding the buying process and the connection the consumer has with the product during and after the purchase allows the brand to market more effectively. Gathering insight into purchases and connecting it to future marketing plans will bring another level to the company and allow them to grow closer to its consumers. Let’s dive deeper… Read more

Establishing a functional and visual creative brief is essential for any campaign and connecting ideas to creators. A creative brief is essentially a mini project plan that creates an overview of the project, its deliverables, the due dates, and the creative concepts that need to be executed. It gets all of the team members on the same… Read more

I have always identified as being a creative person. When people ask me about my attributes, creativity has always found itself on that list. While I am no master painter or well-written author, I have felt that I have always lived my life through a creative lens. I think creativity is unique to each person… Read more

Questions are a large part of how we communicate and learn things from those around us. They are what keep us connected with the world around us and allow us to advance further as a society. Understanding the different types of questions will not only advance your communication levels with others leading to stronger and… Read more

When finding the differences between a fact and an insight is important to start with their technical definitions. While they are similar and are both important aspects of advertising and marketing, it is key to know their differences and how to apply them. The definition of a Fact is “something that truly exists or happens:… Read more

The piece of brand communication I chose to analyze is the Billie Razor “Project Body Hair” Ad. The first digital campaign began in 2018 after the company’s founding in November of 2017. The video was shared across platforms such as Instagram, Youtube, and Facebook. This piece was created in-house by photographer and videographer Ashley Armitage.… Read more

Description: This is a final portfolio with a collection of work from my COMSTRAT 381 class at Washington State University. I used multiple different Adobe applications that helped me advance my skills in Photoshop, Illustrator, InDesign, and Premiere Pro. I was able to use my creativity and lessons from the class to create each piece… Read more